Price: Complimentary for all GHA member hospital employees Speaker: Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD Bill is director of marketing and a pod talk host for DoctorPodcasting by RadioMD. He is a former radio program director/air-talent, having worked at various radio stations, including infamous stations WLS and ‘The LOOP’ WLUP, both in Chicago. Bill is also the pod-personality and host of the SHSMD Marketing Podcast,“Rapid Insights,”for health care strategy professionals. He is married with two sons, and when not helping to strategize DoctorPodcasting’s growth or chatting with physicians on various hospital client podcasts, he enjoys playing Gibson guitars, watching Chicago sports teams, and drinking Cabernet. Bill is also the pod-personality and host of the SHSMD Marketing Podcast, “Rapid Insights,” for health care strategy professionals. He is married with two sons and when not helping to strategize DoctorPodcasting’s growth or chatting with physicians on various hospital client podcasts, Bill enjoys his hobbies: guitars (Gibson), sports (Chicago), and wine (Cabernet). Session Outline: As podcasts have become a ubiquitous marketing tool, the question now is how can we maximize their impact? This session will provide strategies for using and repurposing your audio content across various marketing communications platforms such as your website, blog, social media, newsletters, publications, physician relations initiatives, and more. Plus, we'll uncover a smart SEO tactic, provide a brief overview of analytics, and show how to measure engagement.